Bike Hugger 

By all accounts, this was our best Mobile Social so far and we’ve got more coming with dates being announced soon in Toronto and Portland. This year, Cyclefilm made this film for us

Rode over this morning from Fremont to the Bike Expo — whole time talking about mapping, directions, routes, and bike safety. On the left is Andy Schwerin. He coded the Rev 1 bike directions algorithm. To the right is Andrew Gove. He’s an engineer on the project.

Andy told me his original idea was to help cyclists get from point a to b. Much later, Google released Bike Maps.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

An Urban Commuter Trailer that rethinks urban cargo. Or as we like to say it, “in your face cargonista!”

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

I’m honestly too exhausted to write a big post (it was a long day). I just wanted to take a moment to thank everyone who came to our SXSW Mobile Social today. Here’s just a chunk of the people who showed up.

And here are some photos from my gallery, more coming from our other Huggers soon.

Here at the Seattle Bicycle Expo James is bringing out all the Bike Hugger gear you could possibly want, and it’s all for sale. Swing by our Blogger Lounge upstairs and check out our gear.

Rocking the Google Maps t-shirt for the Mobile Socia SXSW. See you there

Come hang with the Bike Hugger team this weekend at the great Seattle Bicycle Expo. We’re hosting the Bicycle Bloggers Lounge upstairs where we’ll be talking to fellow cyclists, hunting down the coolest exhibits & new bike tech, and reviewing all those experimental new energy bars/drinks (hey, somebody has to be the guinnea pig).

Track the excitement as we live blog here here at on the community board and be sure to follow us on twitter at @BikeHugger The hashtag for this weekend is #bikexpo

This year’s Expo is on the northern edge of the waterfront up in Magnolia:

Smith Cove Cruise Terminal 91 2001 W Garfield St Seattle, WA 98119

Door is cash only ($10 for one day,$12 for two days) The ATM is bound to have long lines so plan ahead. Saturday the Expo is open 9am-6pm, Sunday 10am-4pm.

See you there!

From @ibexwool for the MoSo.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

The Mobile Social SXSW is tomorrow and of all the MoSos we do, this one is El Guapo, the Mucho Moso, where we do bike culture Texas style. The crew at Social Cycling ATX is leading the ride with ride guides. They’ll make sure you all get to Mellow Johnnys for the party and have a fun, safe time.

Quick access to the details

Scan this code for quick access to the MoSo details. You need a wristband or SXSW badge to get into the party. Get a wristband from one of us at the start of the ride.

The Route

There are turnoff points for those that want to ride shorter. The route is 14 miles and it’s a relaxed, cruiser, fun ride, no-dropping-anyone pace. We stop at red lights and don’t block traffic.

Meet the Bike Map Makers

Google is riding with us and at Mellow Johnnys to show you their Bike Maps. You’ll know who they are because they’re wearing these shirts.

Snuggled comfortably into the Juan Pelota coffee shop inside of Mellow Johnny’s bike store, we’ve just checked in on the logistics of our Mobile Social event. The folks at MJ’s couldn’t be more gracious, which is why we like working with them so much.

If you’re in the Austin area for SXSW and have never seen the shop, come here and look around. It’s easily the prettiest bike store I’ve ever seen and it’s the only one with multiple Tour de France winning bikes hanging casually from the ceiling. While drinking my coffee smoothie I’m looking over at a wall full of signed yellow jerseys.

Unfortunately for my wallet, they’ve also just gotten in a shipment of Merino wool jerseys, and I’m buying one before I leave today. They will do nicely with my limited edition MJ’s mountain biking gloves.

Tomorrow we go all party-time-excellent on Mellow Johnny’s—they’ve been nice enough to give us their parking lot for a massive party. If you haven’t read about our event, check it out here.

Today starting at 2pm is TweetHouse, a big meeting of the “twiteratti” and other SXSW’ers and they’re setting up here at the shop, so if you were hoping to grab a nice carbon Madone, you might need them to move the stage to get access to it. But the District Carbon is available.