Novara Flicks
Nov 14, 2006 · 11:19 AM · permalink
Our friends at REI sent a link to Novara Flicks, an action-packed video of their 07 product line, including behind-the-scenes with the designers.
Of note is their updated brand and it’s focus on “freedom” and grabbing yourself some. I’ve talked a lot with Novara about brand and they’re very passionate about cycling. Also, having ridden with them during their legendary lunch rides, I also learned that they can take pulls, and ride you mercilessly into the ground.
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