We wouldn’t expect much to blog about during the Super Bowl, but the Amp Human Energy spot got our attention. Like the human-powered, Mion booth we covered earlier, but on a much larger scale, Amp Energy is uploading 30 minutes of power for the Fox Pre-Game show.
I’m thinking that spin classes across the country could get plugged in and offset some carbon or just recharge cell phones. Joking aside, the Amp Energy site has all the background videos and more. There’s a drill sergeant yelling at the cyclist to pedal harder and a Monkey game.
There probably hasn’t been stronger evidence that cycling is ubiquitous in pop culture (like the cycling mom Volvo commercial) than a monkey-pedaling game. Well, ok, a DKNY Neon Orange Bike is pretty good as well.
The product used with the bicycles to create the power is the Pedal-A-Watt bicycle stand at www.econvergence.net/electro.htm