Being Visible
Feb 04, 2008 · 08:12 AM · permalink
Laek House makes casual clothing inspired by cycling’s rich history and the realities of urban riding; like getting doored, brushed by a pink-haired-lady on her way to Bingo, and f’ing SUVs. Visibility drove Laek to develop ELVS, a retro-reflective ink that appears grey in ambient light but blasts bright white in focused light. Nice, but wearing a super-reflecto hat doesn’t show too much under a helmet, so Laek also offers a limited edition black ELVS Deep-V.
That’s Kevin “Squid” Bolger testing the wheels. And while those ain’t as splashy as these DIY sparkly wheels from SpokePOV, drivers are def going to see you at night.











I love that wheel set. I looked around on their site, are they actually selling them or just trying out a test pair?
From what I can gather, that’s a prototype, and they’re expecting them this Spring.
In a similar vein, you could put adhesive reflectors on your spokes. I’ve been using these for years:
http://www.lightweights.org/
It takes a while to put them on, but they’re much more reflective than the plastic ones and also much lighter.
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