OEM seatpost: weight/cost at the entry level

user-pic
Vote 0 Votes

OEM seatpost.jpg The two most common questions from new road bike buyers is “what does it weigh?” and “how much does it cost?” And really, these two questions are inter-related, but the function isn’t linear. Moving upmarket from the entry-level to mid-level, bikes get a lot lighter, but weight reduction gets much more expensive after that.

Why?

Well, at the entry level, product managers are fighting to keep costs down to meet target retail price points, and that means that they have to compromise on weight. At the high-end, engineers run into the limits of materials and manufacturing to reduce weight, forcing the use of more costly alternatives.

Take for instance this alloy seatpost from a $1100 bike. It is a BRICK at 409gr. For a post more than 200gr lighter, it would be carbon fibre and cost at least $190 alone. But post 100gr lighter would have added $5-20 to the cost of the bike, which might be just enough to turn-off the price-conscience consumer, who only sees the bottom line. OEM seatpost 2.jpg

1 Comment

This is an excellent point and holds true with many other hobbies too such as home audio. Diminishing returns.

Leave a comment


Summer Sale 2010

bikehugger_newsletter_120w_a.png

Publish and Prosper

Clip-n-Seal Ads

Advertise here

About this Entry

This page contains a single entry by Mark V published on March 17, 2010 9:57 AM.

From the Bike Shop: Tips for Gluing Tubular Tires was the previous entry in this blog.

Design the Ordinary, Like this Fixie is the next entry in this blog.

You can find recent content on the main index.

About Bike Hugger

Got some bike culture to share?
Send us a tip
  Question?
Ask Bike Hugger

Bike Hugger is on Facebook

Follow us on Twitter

Subscribe on Kindle