Let’s imagine that cycling experiences a decade-long boom in popularity, fueled by media coverage, high profile personalities, and flashy new technology. Then just as suddenly, cycling is no longer cool. I mean, really not cool. The butt of jokes, an association that is an instant buzz kill in the singles bar. Now imagine you are a big time player in the cycling equipment industry, and you dominate the market but your sales are plummeting. What are you gonna do? Well, you either cry yourself to sleep after selling off your assets, or you transfer your expertise to some more
Read Bont shoes explained (or the parallels of skating and cycling).
