FITC Amsterdam

Part of the Amsterdam experience, besides all the bikes, is the street art like this Party Ballon with Marilyn Monroe and Michael jackson.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

While the turnout was light — it was 31 degrees with mixed rain and snow — we had a good time during the Mobile Social Amsterdam @fitc. Mark from Amsterdamize was our guide and took us for a ride when we needed to get another bike …

Nice backdrop for an urban bike.

We’re en route to Amsterdam for the first Mobile Social of 2010 during the FITC conference. We’ll ride with Marc from Amsterdamize to a reception at Work Cycles.

Then on Tuesday I’m talking about changing the world with bikes.

The Dutch Embassy brought 400 Dutch Rail bikes with them to the Olympics and at least two were parked outside of our hotel.

We also saw them riding around. They’re well adapted to the wet and we’ll see more this weekend when we’re in Amsterdam for the first Mobile Social of the year during the FITC conference.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

This press release just hit the newswire: FITC Amsterdam 2010 Takes To The Streets With Bike Hugger

Bikes, technology and culture intersect at The Felix Meritis European Centre for Arts and Sciences, Sunday, February 21, 2010, when FITC Amsterdam and Bike Hugger team-up to present FITC Mobile Social, a group ride that combines community and conversation with artistry on two wheels.

FITC commissioned two bicycles from Champagne Valentine based on artwork developed by the duo for this year’s event graphics and we’ll ride them during the Mobile Social. Marc from Amsterdamize is our guide and we’ll arrive at WorkCycles for a reception.

I haven’t seen the bikes yet, but the technical execution of the concept was done by Fietskoning. The bikes will be on display at Felix Meritis during the two-day run of FITC Amsterdam, an annual conference for interactive designers and developers.

RSVP for the ride on Upcoming or Facebook. More details are on the Mobile Social page.

Interested in getting involved with out Mobile Socials, we’ve got a sponsor page just for you.

Our first Mobile Social of 2010 is in Amsterdam during FITC, a creative conference about design and technology.

• Event: FITC Amsterdam
• When: February 21, 2010, 2-5 PM Local Time
• Where: Amsterdam, Netherlands
• Who: FITC Attendees, Locals, Bike Huggers
• RSVP now at Upcoming or Facebook

Meet outside of the Felix Meritis -- conference center -- and group ride to a reception at WorkCycles Jordaan. Marc from Amsterdamnize is our host.

Not Riding?

Can't join us for the bike ride? That's ok, you can still meet us anytime after 17:00 for some beer, apps, and conversation at WorkCycles Jordaan.

Rental Bikes

There are lots of places to rent bikes in Amsterdam:

• Damstraat Rent-a-Bike P
• Bike City
• MacBike Central Station

We’ll announce all the details of what we’re doing in 2010 with the Mobile Socials and more in the new year. For this week, the news is that Bike Hugger and Livestrong CEO Doug Ulman are talking together at SXSW about changing the world, lives, with bikes and Social Media:

This core conversation will talk about how cycling, the bike, and social media are changing the world and lives. You’ll learn about Livestrong’s community and Bike Hugger’s blog, events like the Mobile Social, and the millions who follow Lance Armstrong on Twitter. It’s a discussion of bikes, pop culture, and socializing the good with these Interweb tools.

A split in the group during the 2008 Mobile Social

A month earlier @FITC, I’m giving a similar talk. Hosting a bike culture panel during the Seattle Bike Expo too.

Amsterdam is the back drop for the MoSos in 2010 and the kickoff of our meetups on bikes. Then it’s onto Mellow Johnnys for SXSW.

Photo: a Shepard Fairey Mural in Amsterdam spotted during the Mobile Social Worldwide.