With over thirty thousands items in their catalog, there's much product to see at TrekWorld and we saw a lot of it. In this post, I'll highlight what we thought was the best in show and relevant to our readers. We'll continue our coverage in follow-on posts, including video for our Huggacasts. As we've previously discussed in the comments, TrekWorld is a preview of the 2010 line and all of the details with pricing were not made available to us at the time.
Live from Wisconsin
20 years ago, Trek decided to forego other tradeshows and do their own thing. The event is mainly for Trek's dealers with media being invited to meet with product managers, the CEO, get a factory tour, ride bikes, and so on.
Joining us in Madison, Wisconsin were the traditional media, including Zap from Road Bike Action. As that hostage-style photo indicates, we attempted to coerce Zap into blogging and he wasn't having any of it, holding up the NYTimes to say, "old Media rules!" (or if I don't come back, here's the date and where I was last seen with Hugga).
At times during the event, I was whisked away by Jessica Braun to meet with Trek's Industrial Designers and talk about social media. Madison's Edge/3G network has some issues, our connection was spotty, but uploaded and live blogged as much as possible.
Blogstream
I also spent time riding Madison's bike paths, including commuting to Waterloo where Trek's HQ is located.
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