Bike Hugger

Adidas Sport Eyewear Launches New Line

by Byron Published February 23, 2021February 23, 2021

Adidas Sport Eyewear launches a new performance line. Highlights include the SP001, SP0003, and SP00020. The eyewear includes their Kolor Up lens technology. It visually…

SRAM Purchased TIME Sport Pedal

by Byron Published February 22, 2021February 22, 2021

SRAM purchased TIME Sport Pedal business. This is good news for TIME pedal owners, like me. I’ve been using ATACs ever since they’ve been on the…

All-New Bontrager AW3 Tires For Winter

by Byron Published February 18, 2021February 18, 2021

Today All-New Bontrager AW3 tires were released. The AW3 Hard-Case and AW3 Hard-Case Lite were both completely redesigned. They mark a significant improvement over the…

POC Launched Omne Eternal

by Byron Published February 16, 2021February 16, 2021

POC Launched Omne Eternal today, a self-powered helmet. It integrates Powerfoyle, a light-harvesting material that converts any light source into electrical power. The power lights…

Dangerholm’s Hyper Spark Impresses

by Byron Published February 9, 2021February 10, 2021

Dangerholm’s Hyper Spark impresses because it’s just the kind of bike content I need right now. Thanks SCOTT and to Dangerholm for the pearl-white, fully…

Danny MacAskill The Slabs

by Byron Published January 30, 2021January 30, 2021

Danny MacAskill The Slabs is out. From the description: “With many of our overseas filming plans cancelled as a result of recent times myself and…

The New Ripley AF: A Budget Ibis

by Byron Published January 19, 2021January 19, 2021

The New Ripley AF has all the sizzle and pop of the carbon Ripley. It’s available now as a complete bike for under $3000. The Ripley AF…

Our 15th Year of Publishing Bike Content

by Byron Published January 15, 2021January 15, 2021

It’s our 15th year of publishing. Happy new year! After the holiday break and riding in the cold, we’ve been busying moving to a new…

Being Distant with Kali Protectives in the West

by Byron Published December 28, 2020January 11, 2021

Of all the PR I get, this one is different. It’s about being distant with Kali Protectives. I thought I recognized the tone and affect.…

Gary Fisher Mind-Melting Autobiography

by Byron Published December 16, 2020December 16, 2020

The Gary Fisher mind-melting autobiography has been released. The man who transformed an industry and sold mountain biking to the world, has released a new…