The 40th issue is about gambling because so much of what we do to find adventure has risks, wagers, and payouts. We bet that a…
October 2016
Showers Pass Gravel
Can’t blame a marketer for tagging a product with gravel; even if they’re just a well designed, and made pair of baggies. Gravel/adventure and what…
iPhone 7 in the Rain
If this marketing from Apple is true and correct…that’s a game changer in using smartphones outside. Also, a nod to the cyclists at Apple who…
26 huge dance crazes…ON BIKES
Fav part of this edit @kymnonstop is in it….. hi. I’m Ali. And my best friends, Kym and Alli, can bike with no hands. So can…
Manhattan Hot Laps
After the @sonyalpha media event with @sonymirrorless and @digitalphotopro, hot laps around Manhattan starting from the @rapha_n_america club @canyon_bikes #bikesofinstagram #hotlaps. A photo posted by…
First Shots: FUJIFILM XT-2
A demo XT-2 arrived yesterday and I took it to Rob’s retirement party…here are the first shots. Rob isn’t at retirement age, probably feels like…
A Space Cadet Marketing Intern
The Mobile Socials are an intersection of bikes, technology, and culture. We ride, talk bikes, and party. The 11th edition in Vegas started in a…
On Insta: Raised Lettering
With so many good, great bikes on the market in the $3K price range, the differentiations are the fitments—details like cable routing, fender mounts, and…
First Look: REI CO–OP Cycles
Today on a group ride, I spotted a pre-production REI Co-Op Cycles, the all road bike (fits a 700 X 35 tire), and took photos…