Branding and style. It’s how manufacturers enhance awareness in consumers…creates a perception of continuity, ties the products together. Apple is an absolute master at this.…
Mark V
From now on, Fender Bikes First!
Fender Awareness Month continues at Bike Hugger: You know what I don’t like? Your “apology fenders”. The kind of pretend full-fenders that promise to turn…
Sugru, Crud, and Fenders for Mud
I declare February Fender Awareness Month. Riders, please remember to use the right fender for the job. Though there is certainly a place for polished…
Road Disc Brake Tech: Flat-mount vs Post-mount
With all the hype over the past three or four years, you would expect that disc brakes would have completely taken over the road bike…
Sim Works makes some mean green gravel treads
Sim Works is a brand in Japan that collaborates with a handful of well-known manufacturers who share their enthusiasm for creating unique and stylish cycling products that sit…
1x Retrofit for the Road
Even among staff at Bike Hugger, there is an ongoing debate about road & gravel bikes equipped with “1x” drivetrains, which employ a single chainring with…
The Vortex of Stupid
For a couple years I’ve worked at a custom framebuilding operation at the southeastern edge of Fremont, a cozy little Seattle neighborhood. The shop is…
Mark V reviews: Knog’s Frankie Goes To Lunch
Bike thieves are like the rain: if you never plan for the exposure, you’ll eventually get hosed. Which isn’t to say that you should wear…
Chris King ThreadFit30 bottom bracket
BSA30. Yet another bottom bracket standard? Yes and no, but…mainly no. Okay, but what is it? BSA30 isn’t so much a new standard as the…
Rogue One Disc Wheel
So it’s the opening weekend for Rogue One….anyone else order their tix ahead of time? Too bad I didn’t think ahead to buy this sweet…