“Whoa!” I opened up the Design within Reach catalog and on page one there’s a Biomega AMS 8 Speed Bicycle. Being sold at DWR, is probably the epitome of bikes as a designer item and it’s a commuter bike at that.
The Biomega @ Design within Reach follows the UM by Puma, another designer concept bike. We’ll have to post on this further, when I see one of the bikes at DWR’s stores, and then start thinking about who’s going to wrench the bikes for them?
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