Buy Speed – Go Faster!
There’s a shop in the Chicago area that used to have sell products based on windtunnel data. Notecards about the product would say things like “Buy this set of Mavic Cosmic Carbone’s and save 45 seconds in a 40k TT. Only $30 a second!”. We used to call it “buying speed”. I’m not sure if the intent here is the same…but it’s sort of cool anyway.