Since American Donn Kellogg resuscitated the fabled European tyre brand, Clement has already sculpted its own modern identity, unbeholden to any nostalgia for its previous life, by seizing the…
Blog
Support Tom Boonen
From Studio Brussel, a fan edit for Tom Boonen before the classics start. Roughly translated, #ZietDenTom, means “Support Tom.” And, we sure do.
Find the Biggest Burrito
I know the world feels messed up right now and getting more so it seems by the minute. But, have a look at this burrito!…
Mark V reviews: 3T Aeronova Team Stealth Handlebar
Go Slow Faster is 3T’s mantra for their award-winning Exploro gravel frameset, and the Italian brand’s Aeronova Team Stealth carbon handlebar turns out to be…
ENVE releases SES 3.4 TUBELESS for rim and disc brake
With today’s announcement, ENVE continues the updates to their line of SES road wheels, bringing tubeless capability and the most recent aerodynamic refinements to the rim…
No Single Truth But Plenty of Math Errors
With the unexpectedly ironic catch phrase there is no single truth, Shimano recently launched a “Drivetrain Advice” page to help consumers decide whether a 1X or…
Exploro Wins Prestigious IF Awards
It’s like winning a Grammy, Emmy, or Academy award and from now on, 3T Exploros will ship with an IF Design Award designation. The praise is…
Mark V returns from Seattle Bike Swap
The 2017 Seattle Bike Swap was hosted by Cascade Bicycle Club at Magnuson Park this past Sunday, February 12. Thankfully The Swap didn’t fall on…
The Case of the Cursed Spider: SRAM Force Hidden-Bolt Spider Conversion
Branding and style. It’s how manufacturers enhance awareness in consumers…creates a perception of continuity, ties the products together. Apple is an absolute master at this.…
From now on, Fender Bikes First!
Fender Awareness Month continues at Bike Hugger: You know what I don’t like? Your “apology fenders”. The kind of pretend full-fenders that promise to turn…