The Mobile Socials are an intersection of bikes, technology, and culture. We ride, talk bikes, and party. The 11th edition in Vegas started in a dust storm, like we were on the playa, and tailwinds pushed us along the Strip to downtown.
The edit above is by Galen Crout for Tern Bicycles, one of our partners. Joining us on the ride were New Belgium Brewing, COBI and Stromer.
And, straight up the best marketing I saw during interbike and the ride was Green Guru bringing a Space Cadet, Marketing Intern to run things.
Autumn Kelly took the boom bike to the next level during the Mobile Social that started in a dust storm, like we were on the playa.
Also published on Medium.
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