The photo commemorates Fausto Coppi, and Wouter Weylandt who will forever be linked with the race. The words ‘Coppi è sempre presente’ – Coppi is always here – are painted on the tarmac along with Weylandt’s initials and race number, 108, and the phrase ‘Campioni non muiono MAI’ – ‘champions NEVER die.’ This is the official Giro d’Italia poster.
See the backstory on how that happened from Cycleboredom and me on G+.
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