Specialized Fjällräven Exchange Launch
The Specialized Fjällräven exchange launch includes a gravel kit, a luggage collabo, and a new helmet. The two brands have teamed up to create a line of products that celebrate the love of the outdoors. The result is a range of unique pieces that the editors of Bike Hugger can’t wait to try out.
Watch the edit below to get the down low.
The intent here is to close the gap between riding and hiking regarding apparel from thermo shorts to T-shirts, anoraks, trousers, socks and flannel shirts to a dress and a suit. In addition, a handlebar frame and a collection of bags, carrier packs, and a backpack.
Episode 1 shared in this post in the start of the drops.
The line is called The Great Nearby and is created with Fjällräven. Just as it sounds, the adventure starts nearby. Around the corner from home, on the edge of town, and without any suffering to get there. The vibe shift is Wes Anderson meets REI and as far away from the road category as possible.
Interest piqued, we’ll share what’s next in this collection as soon as possible. Think of it this way, Fjällräven’s trekking and environmental know how and Specialized’s riding innovations meet in the middle.
In the middle of a ride near you.