Previously, eTap electronic wireless shifting was only available at the Red level. This meant the technology was out of reach for a lot of people or…
![Strada Force eTAP AXS](https://www.bikehugger.com/wp-content/uploads/2019/04/mgasch_STRADA12_190328__DSC0858-1160x504.jpg)
Previously, eTap electronic wireless shifting was only available at the Red level. This meant the technology was out of reach for a lot of people or…
Colorado-based eco-friendly outdoor brand collaborates with industry leaders to bring the sustainably-made Tripster to market. A Green Guru Waistpack Available at REI is great news for…
Daily doodles and the links Google shares in search aren’t a news story for me to share. Until, I noticed this one about the bike…
In the first episode of the upcoming The Man of Steel video series, Giovanni Battaglin takes you inside his workshop. That’s where he builds eponymous…
There’s nothing brands in the bike biz like more than out standardizing each other with propriety products. That’s for sure and today MIPS responds to…
Today Trek introduced Bontrager WaveCel Helmets with a safety technology similar to Koroyd and what Smith launched 5 years ago. WaveCel, Koroyd, and MIPS deploy…
Magnesium alloys, like Super Magnesium have been around for a long time. This ALLIT concept bike features “Super Magnesium” by its US manufacturer ALLITE. Elemental…
BUILT by PEARL iZUMi is a series of videos created to celebrate handmade bicycles. They partnered with Shimano and visual documentarian Justin Balog, to feature…
Since the beginning, TIME’s longstanding mission has been to offer products that combine comfort and performance for the modern cyclist. Finally, After a 6 year…
The aim of the project was to send a bicycle-based artist to ride the Japanese Odyssey and produce work based on their experience that encourages…