Trek-Branded Cycling Apparel
Trek-Branded cycling apparel is made with materials sourced specifically to save waste from landfills. The new line of premium cycling apparel launched today delivers style, luxury, and performance—all with a footprint that’s lighter on the planet.
Ahead of the launch, Trek sent me a box of kit and it’s nice stuff. Of course, it does show your brand allegiance and why not? If you’re into Trek…..
In developing Trek-branded cycling apparel, I noticed how designers took inspiration from Trek’s heritage to develop a line that’s clean and classic. The process seems like an exercise in getting back to basics. And, offering apparel that rides right, is dialed, and perfect.
Most importantly, it’s comfortable: not scratchy or sweaty.
The new line includes
- Jerseys
- Bibs
- Shorts for every rider
- Ultra-aerodynamic RSL jersey
- High-function, comfort-first Solstice jersey and shorts.
- Socks
- Mens and womens sizing.
Trek-Branded Cycling Apparel Sustainably Sourced Materials
Trek said that this new apparel collection diverts 40 tons of material from landfills annually. Pieces in the collection are OEKO-TEX Certified and Bluesign® approved. In addition to the new apparel line, Trek is switching their apparel packaging to 100% recycled content. Here’s how it breaks down
- Road Shorts: Velocis, Circuit, and Solstice road shorts are getting an upgrade with recycled nylon fibers made from textile waste. Each pair of shorts in the collection are specifically designed to maintain the product’s comfort and durability.
- Cycling Jerseys: The newest RSL, Circuit, and Solstice jerseys from Trek are made from recycled plastic water bottles. The plastic is converted into pellets that are then spun into a yarn, creating a recycled polyester fiber.
- Socks: The Race socks will be available in three models: reflective, crew, and quarter. The socks feature a soft and compressive fabric made with COOLMAX® EcoMade recycled polyester yarns. Strategically placed ventilation on the top and bottom of the foot bed, allows for proper breathing space
In total and according to Trek, the collection of jerseys alone will save more than 1.9 million plastic water bottles from landfills with each jersey made recycling 12-28 plastic water bottles. Each pair of cycling shorts in the collection prevents on average 6.1 oz of textile waste from going to landfill, resulting in a total of 40 tons of textile waste saved.
That’s a lot of sustainability in comfortable and performing riding gear.